Consumer Marketing Specialist

What are we looking for in our Consumer Marketing Specialist?

Consumer Marketing Specialist

Overview:
The Consumer Marketing Specialist supports key initiatives and operations for the Good Neighbor Pharmacy marketing value center, focusing on patient-facing digital marketing platforms and tools for franchise members.

Details:

• Pay: $30-37/hour (depending on experience)
• Contract Duration: 6 months to start
• Location: Hybrid - Conshohocken, PA

Responsibilities:

• Maintain dataflow and processes for key customer information in Salesforce for patient-facing marketing resources.
• Monitor benchmarks for measuring digital and web efforts' impact, assessing against goals, and reporting on campaign effectiveness.
• Deliver reporting and insights measuring channel performance on monthly through annual basis.
• Assist with developing materials and managing tasks for ThoughtSpot, the Good Neighbor Pharmacy annual tradeshow.
• Review and approve customer marketing customization submissions for use on MyGNP.com, the My GNP mobile app, and local listings management.
• Assist with project management for new technology pilots and special assignments.
• Oversee and manage social media content scheduling, posting, and engagement.
• Maintain marketing content libraries and manage customer-facing social media and marketing portals.
• Help manage Good Neighbor Pharmacy social media scheduling platform, including scheduling posts and resolving issues.
• Analyze reporting and insights measuring channel performance as needed.
• Assist with project management for campaigns and special projects.
• Perform related duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, advertising, social media, communications, business administration, or similar field, or equivalent work experience.
• 4+ years of directly related and progressively responsible experience.
• Strong written and verbal communication skills.
• Highly organized with strong analytical skills.

Minimum Skills, Knowledge, and Ability Requirements:

• Excellent project management skills, meeting deadlines for multiple ongoing projects.
• Strong analytical skills, collecting, interpreting, and communicating data.
• Excellent communication and interpersonal skills.
• Ability to multitask and work in a fast-paced environment.
• Strong computer skills, good working knowledge of Google Analytics, Microsoft Word, Excel, PowerPoint, and Teams.
• Strong creativity and strategic thinking skills.
• Strong organizational skills with attention to detail.

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

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Rate/Salary: $30-37/hour (depending on experience)