Integrated Marketing Manager

What are we looking for in our Integrated Marketing Manager?

Integrated Marketing Manager
PR: 70 -75 CAD/hr
Contract: 1 year
Remote

• Own the go-to-market strategy and cross-functional execution for major national marketing initiatives, aligning with overall business objectives.
• Act as the central point of contact between Growth, Brand, Retention, Strategy & Operations, Product, Finance, Analytics, and other teams to create and implement holistic marketing strategies.
• Lead ongoing internal communications, providing campaign progress updates to executives and key stakeholders.
• Collaborate with Retention and Finance teams to define goals and KPIs for key initiatives, and develop integrated plans with cross-functional partners to achieve these goals.
• Build models and frameworks for campaign forecasting, planning, and tracking, ensuring alignment with overall business objectives.
• Lead detailed reporting and analysis for all campaigns, offering actionable insights based on data.
• Partner with key cross-functional leaders to ensure proper resource allocation and manage quarterly investment plans.

• Experience: 8+ years in integrated marketing, with experience across performance, brand marketing, or marketing operations.
• Education: Bachelor’s degree or post-secondary education required.
• Communication Skills: Excellent verbal and written communication skills; strong ability to create high-level presentations and communicate key points effectively to stakeholders.
• Project Management: Strong organizational and project management skills, including campaign calendar development, setting DRIs (Directly Responsible Individuals), and ensuring deadlines are met.
• Data-Driven: Ability to synthesize data, make data-driven decisions, and balance quantitative analysis with intuitive decision-making.
• Technical Skills: Proficiency in Excel and basic understanding of SQL; experience with tools such as Sigma, Braze, Mode, Snowflake, and Google Suite.
• Strategic Thinking: Ability to balance brand and performance goals, leveraging data and analytics to drive business outcomes.

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 

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Rate/Salary: 70-75/hr