Bilingual Marketing Manager

What are we looking for in our Bilingual Marketing Manager?

Our client, a mid-size personal injury law firm is looking for a dynamic Marketing Manager to join their New Jersey teams.

The ideal candidate will be responsible for developing and executing creative marketing and advertising campaigns, overseeing the firm's website and social media content, and participating in stakeholder events and seminars. This person will have the opportunity to make a real impact within the organization by leveraging their excellent communication and relationship-building skills.

Role Responsibilities:

• Work with individual attorneys and practice groups to plan and execute strategic goals and create marketing plans to support their respective practice areas.
• Manage the firm's marketing budget and expenses with monthly and yearly projections.
• Respond to requests for information from the media, and create press releases or other media communications to promote the firm.
• Support the design of print and web advertising.
• Foster the growth of the firm’s presence on social media platforms and ensure that content aligns with the goals of the firm.
• Optimize our interface with outside vendors through the website, Google ranking, social media campaigns, and ad spend metrics, among other areas.
• Collect and interpret data/analytics to determine SEO best practices.
• Format and distribute external communications, including announcements and client advisories via email blast, traditional and digital media, and content syndication platforms.
• Coordinate keeping the website current and up to date with news articles, staff changes, videos, and other content.
• Conduct research to target specific communities and individuals as prospective clients, as well as marketing initiatives of competitors.
• Create and monitor Google Alerts related to clients, industries, legal issues, and practice areas.
• Order and maintain inventory of all branded items for the firm, for both client gifts as well as internal use.
• Develop relationships with doctor referral network (drop off marketing materials) and visit regional firm locations regularly.
• Host community events near law office locations and work with staff on events in their respective locations.
• Manage digital media (website, YouTube, social media, etc.).
• Update legal directories.
• Create and manage in-house events including outings and performance contests.
• Coordinate attorney attendance at externally hosted events, including registrations, approvals, fulfilling requirements of firm sponsorships, and other details.
• Help develop attorney bios on AVVO and LinkedIn.
• Work with charitable organizations.
• Assist recruiter with college day and other recruiting events.
• Comply with legal industry regulations.
• Additional duties as required.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or related field required; an advanced degree in marketing and/or business-related is preferred.
• 5+ years of experience in being a Marketing Manager at a 130+ person law firm, or equivalent; coordinating the firm’s marketing and community building.
• Experience with a law firm or medical background (Required).
• Fluency in the English and Spanish languages, both verbally and in writing (Required).
• Knowledge and experience using AI tools such as ChatGPT to support marketing activities.
• Expertise in digital and social media.
• Possess excellent writing/editing skills and the ability to communicate persuasively and concisely.
• Must have experience overseeing social media, and on- and offline media campaigns.
• Must have experience in managing a Marketing budget of 1MM+
• Able to support projects and work generated internally and managed by external vendors.
• High emotional intelligence with the ability to navigate and discuss marketing tactics and campaigns.
• Proven ability to work effectively with a wide range of stakeholders, including firm partners, attorneys and their staff, support staff, and outside vendors.
• Capable of prioritizing tasks and delegating them when appropriate.
• Understanding of employer branding, reputation management, analytics and metrics, lead generation, and other areas of marketing.
• Adept with utilizing technology and information. Proficient with Microsoft Office Suite and legal software.
• Able to maintain absolute confidentiality and manage sensitive situations.
• Superior organization skills and attention to detail.
• Ability to travel to various local offices in NJ.
• Creative and detail-focused with solid project management, outstanding people, and excellent verbal and non-verbal communication skills.
• Ability to juggle competing deadlines in a fast-paced environment.
• Self-starter.

Benefits include medical, vision, dental, FSA, life, long-term disability insurance, 401K plan match, and paid time off policy. Other perks include annual cost of living increases, discretionary bonuses, birthday lunches, holiday parties, and picnics. The firm has season tickets to the New Jersey Devils, as well as Rutgers Football, Basketball, and Wrestling for any sports lovers!