Streaming Growth & Marketing Manager

What are we looking for in our Streaming Growth & Marketing Manager?

Russell Tobin & Associates is currently seeking a Streaming Growth & Marketing Manager to work for our client in the music industry. Apply now for consideration!

Contract: 12 months

Location: Santa Monica, CA

Pay Range: 35-40/hr depending on experience

Responsibilities:

• Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
• Direct and co-manage international “Always On” centralized ad campaigns, closely aligned with Media planners and buyers
• Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
• Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
• Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
• Execute priority playlist performance reports on scheduled basis
• Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
• Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximize effective playlisting opportunities
• Work with and complement Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
• Work with Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
• Analyze & share the effects of playlisting and marketing initiatives while responding quickly to changes required
• Work with digital account leads to maximize opportunities across business partners, including, but not limited to ad inventory procurement
• Recommend & integrate strategies to grow playlist engagement & market share
• Learn & share best practices across all appropriate teams

Requirements:

• Bachelors Degree Preferred
• 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
• Strong experience with social media and affiliate marketing & brand building

Russell Tobin / Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Rate/Salary: 35-40/hr depending on experience