Manager, Email Marketing

What are we looking for in our Manager, Email Marketing?

Russell Tobin's client, a leading commercial bank company is hiring a Manager, Email Marketing

to work remotely

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Location: Atlanta, GA

Employment Type: Contract/Remote

Pay rate: $57-$60/hr. DOE

Responsibilities:

• Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.
• Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
• Scale and improve email campaign performance through automations, journey building, and triggered campaigns.
• Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.
• Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
• Collaborates with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
• Develop and maintain custom reports and dashboards.
• Lead QA of emails and campaign coordination, along with design, copy, agency, and strategy teams to support peer-managed or agency-managed campaigns.
• Create, manage, and share email campaign calendars on an ongoing basis.
• Develop testing agenda for the email programs in support of all lines of business.

Required Skills:

• Exceptional communication, problem solving and project management skills.
• Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.
• Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
• Self-motivated and resourceful, thrives in a dynamic, changing environment.
• Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.
• Excellent oral, written communication, interpersonal and presentation skills.

Requirements:

• 6+ years in direct marketing, email marketing.

Nice to have:

• Marketing background, with copywriting experience preferred
• Candidates with advanced degrees (Associates, Bachelor’s, and/or Master’s) preferred, yet a High School diploma or GED is required.

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 

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Rate/Salary: $57-$60/hr. DOE