Product Marketing Specialist

What are we looking for in our Product Marketing Specialist?

Russell Tobin is seeking a Product Marketing Specialist to support our client's product positioning and competitive differentiation for their Capital Markets Technology business. This is a 6-month contract position that could go extend or go permanent for the right candidate.

Pay Rate Range: $38.00 - 46.00/per hour depending on experience

Schedule: Monday-Friday // 40 hours/week 

Location: New York, NY

Duration: 6-month contract

Are you passionate about driving product success in the fast-paced world of Capital Markets Technology? Do you thrive on crafting compelling narratives that resonate with both internal teams and external audiences? If so, we have an exciting opportunity for you!

As a Product Marketing Specialist, you will play a pivotal role in shaping the positioning and differentiation of our client's Capital Markets Technology products across all stages of the customer journey. From developing engaging content to supporting sales efforts and enhancing customer satisfaction, you will be at the forefront of driving impactful marketing strategies.

Responsibilities:

• Collaborate with the Product Team to craft compelling messaging and positioning strategies throughout the buyer’s journey.
• Educate internal teams on customer personas and develop tailored messaging to address their needs effectively.
• Partner closely with the Revenue Marketing team to execute high-performing marketing campaigns that drive sales pipeline growth and customer acquisition.
• Become an expert on market trends, competitive landscape, and buyer behaviors, providing valuable insights to internal stakeholders.
• Conceptualize and create engaging marketing content for various channels, including blogs, white papers, emails, and videos.
• Ensure content aligns with integrated marketing campaigns and product promotion themes.
• Deliver exceptional presentations and communications with a keen eye for quality and creativity.

Requirements:

• 4+ years of B2B product marketing experience, with a track record of successfully launching new products or GTM product promotions.
• Exceptional writing skills with experience in crafting various types of content and collateral.
• Proficiency in persona-based marketing and content generation techniques.
• Strong collaborative skills with a proven ability to work effectively in cross-functional teams.
• Creative mindset with a willingness to explore new ideas and approaches.
• Self-directed, resourceful, and accountable, with a positive attitude towards challenges.

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization. We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies.

As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Rate/Salary: $38.00 - 46.00/per hour depending on experience