Paid Search Program Manager

What are we looking for in our Paid Search Program Manager ?

Paid Search Program Manager

Contract: 1 year

PR: 55-65/hr

Hybrid in Cupertino, CA

Responsibilities

• Oversee the technical integration and project management of channel partners
• Work closely with AMP Business Development Team, Services Content Owners & AMP Marketing to help develop and recommend the best possible customer experiences for our AMP Partnerships
• Manage partners after go-live to resolve any issues and identify areas for optimization
• Identify improvements that could improve platform or program, scope opportunity and propose for roadmap inclusion
• Develop in-depth understanding of the back-end systems to be able to see around corners and mitigate issues before they occur
• Support day-to-day operational requests from internal and external partners
• Transition manual processes to automated and scalable ones

Requirements

• Strong hands-on experience with search engine marketing, bid management systems
• Strong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
• Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.
• Experience with account re-organization and full understanding of how to best  segment keywords, match types and audiences.
• Knowledge and experience managing Google Shopping/Product Listing Ads preferred
• Data driven and passionately analytical, Excel power user
• Comfortable with ambiguity, and able to work well independently as well as part  of a cohesive, high performing team
• Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment
• Attention to detail with strong organizational and time management / prioritization skills
• 5+ years experience in Paid Search performance marketing programs
• Experience managing and optimizing product feeds highly preferred
• Outstanding verbal and written communications
• Experience working with a global brand preferred
• Google AdWords certification and experience with Bing Ads preferred
• Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms
• Spanish, Portuguese or French language skills not required but would be advantageous

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

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